How to do Amazon Product Listing
Amazon products listings are the pages that allow you to showcase your products on Amazon. Being the largest and the most popular eCommerce website in the world, all virtual sellers want to be there.
The first question that every new virtual seller comes across is how to do an Amazon product listing. This step is necessary to start selling. So, with delay, let’s take a look at the process.
It all starts with knowing whether your product already exists on amazon or not. If it does, you simply need to add a new offer. If your product is not listed on Amazon, you’ll need to create a new listing.
Add a New Offer for Existing Product
Suppose you want to sell iPhones on Amazon. iPhones are the most sought-after smartphones available today. Since iPhones are already available on Amazon product listings, you simply need to add a new offer.
To do so, you need to select the product, add the product’s price, and the quantity (e.g., how many iPhones you plan to sell.
There are three ways to add a new offer:
Searching the product based on name, ISBN, EAN, or UPC. This option is available for both desktop and mobile devices.
Using the Amazon seller app, you can scan the barcode of products with ISBN, EAN, or UPC.
If you use a desktop, you can use the standard templates or customize one to upload all the details in bulk.
The listing process also requires you to add more information for some product categories. The category approval is necessary for what amazon calls the Gated Categories.
The product categories that require additional documentation, according to Amazon, are as follows:
Automotive & Safety Accessories
For automotive and safety accessories like car seats and helmets, you need to submit an invoice, images for all sides of the product and/or packaging.
For non-food baby products, you need to submit an invoice, images for all sides of the product and/or packaging.
For baby foods, you need the invoice, images for all sides of the product and/or the packagings, food declaration, and a standardizing license.
For baby feeding products, you need to submit an invoice, images for all sides of the product and/or packaging.
Food and Grocery Products
You’ll need a food declaration and a license from the food authorities of your target region.
Health, Hygiene, and Medicine
For feminine hygiene products, medical supplies & equipment, and topicals, you need to submit an invoice, images for all sides of the product and/or packaging.
For dietary supplements, you’ll need an invoice and food declaration.
For all cooking tools such as blenders, slow cookers, food processors, etc., you need to submit an invoice, images for all sides of the product and/or packaging.
Pet care product listings must include an invoice and images for all sides of the product and/or packaging.
All the products within the Protected Brands category must include an invoice and an authorization letter from the brand.
Be it radio-controlled toys, toy building blocks, learning toys, or outdoor and sports toys, you need to submit an invoice and images for all sides of the product and/or packaging.
For silver jewelry, you need to submit an invoice and a purity certificate.
For large appliances, you need to submit a detailed and authentic catalog.
Music CDs, DVDs, and digital albums require an invoice and license for the rights owner.
Creating a New Listing
You’ll need to create a new listing if your product category does not exist on Amazon. This will allow your target customers to find you and know everything about your product.
Creating a new product listing requires you to complete the following steps:
- Title: character limit is 200 and the first letter of every word must be in uppercase.
- Images: according to Amazon image guidelines, your product image must have a resolution of 500×500 or 1,000×1,000 pixels.
- Variations: mention all the available colors, sizes, scents, specifications that your product has.
- Bullet Points: just like this list, all the elements in the description section are best read in bullet points. These points must include crisp sentences that showcase the most prominent benefits and features of your product.
Make sure you optimize your keywords for better visibility on Amazon SERPs.
Creating new Amazon product listings will automatically generate an ASIN (Amazon Stanard Identification Number).
Now that you have a clear knowledge of how to do Amazon product listing, you are all set and ready to start selling. The other side of the story is that none of this is easy and requires in-depth knowledge of Amazon SEO. Feel free to contact us in case you need any assistance with showcasing your product the right way.