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2. Is MAP Pricing Policy legal on Amazon?
0 November

In many countries (including the U.S.), MAP Pricing Policy is usually legal when it’s structured as a unilateral restriction on advertised prices and not as a fixed resale-price agreement. On Amazon, MAP is enforced by the brand through contracts and distribution decisions, while Amazon itself mostly focuses on its own marketplace rules and antitrust compliance. Always consult an antitrust attorney for your specific region and policy language.

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