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3. What happens if a seller violates MAP on Amazon?
0 November

If a seller violates your MAP on Amazon, you can warn them, restrict benefits, or ultimately cut off their access to your products, depending on your contracts and internal strategy. In some cases, repeated MAP violations combined with misuse of trademarks or counterfeit issues can also justify escalations through Brand Registry or legal channels. The key is to have your consequences clearly spelled out in advance and apply them consistently.

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