The Amazon Vine Program has fees associated with it. Sellers have to pay a fee to enroll each ASIN into the program, which is specific to the product category and marketplace of the account. Along with the fee to enroll in the Vine program, sellers must also provide free product units to Vine reviewers. While this program costs money, it is worth the investment because sellers receive reviews that can lead to higher conversions and improved visibility. Many sellers determined that the amount paid upon enrolling in the Vine program is worth it, especially when launching new products or trying to raise the visibility of listings that were performing below par. If the seller knows the fees, then they can decide if the Discovery fee for the Vine program fits their launch goals and budgets.