01 Win the Buy Box
Amazon does not share the exact details on how a seller becomes eligible for the Buy Box, but they consider several things such as:
- Seller feedback and product reviews
- Efficient and speedy delivery
- Refund and return rates
- Inventory volume
- Competitive pricing- might be the most important factor.
Additionally, an Amazon seller’s sales history also plays a role in Buy Box opportunities.
After exploring numerous promotion
methods on Amazon…
After exploring numerous promotion methods on Amazon, I discovered that the real game-changer was joining an FBA community or forum. It’s a space where you can openly discuss challenges, ask questions, and tap into the vast pool of knowledge shared by thousands of other sellers and mentors.
These forums are usually found on social media or next to helpful blogs.
They are not just useful; they really boost your selling power on Amazon.
Joining these groups is not just a simple piece of advice – it’s a key part of doing well in selling, and it’s absolutely worth it.
After exploring numerous promotion
methods on Amazon…
After exploring numerous promotion methods on Amazon, I discovered that the real game-changer was joining an FBA community or forum. It’s a space where you can openly discuss challenges, ask questions, and tap into the vast pool of knowledge shared by thousands of other sellers and mentors.
These forums are usually found on social media or next to helpful blogs.
They are not just useful; they really boost your selling power on Amazon.
Joining these groups is not just a simple piece of advice – it’s a key part of doing well in selling, and it’s absolutely worth it.
After exploring numerous promotion
methods on Amazon…
After exploring numerous promotion methods on Amazon, I discovered that the real game-changer was joining an FBA community or forum. It’s a space where you can openly discuss challenges, ask questions, and tap into the vast pool of knowledge shared by thousands of other sellers and mentors.
These forums are usually found on social media or next to helpful blogs.
They are not just useful; they really boost your selling power on Amazon.
Joining these groups is not just a simple piece of advice – it’s a key part of doing well in selling, and it’s absolutely worth it.
02 Optimize your sales page
Getting people to visit your sales page among so many others is one challenge. The next challenge is to get them to buy right away. After putting in the effort to make your product visible, ensure that potential buyers don’t slip away.
Improving your product listing can positively impact your search ranking.
Small and inexpensive changes can send important signals to Amazon’s search system and will help your products appear higher up in search results.
Important points:
- Title – The keywords used in the title are crucial for how Amazon indexes your product in the search engine. Do extensive research before choosing the title and don’t overload it with keywords; make sure the title is clear and not just a pile of keywords.
- Images – Ensure you use the highest quality images possible and minimize as much white space in the background as possible. Bigger is better. Additionally, it’s important that the images showcase the possible uses of your product and all its features.
- Bullet Points – It’s important to maintain high-quality copywriting and not be too salesy. Each bullet point should clearly emphasize a key feature of the product. Do not repeat the keywords from the title in the bullet points, as these duplications can harm the product’s indexing.
- Description/A+ Content – Must be professionally written and designed, highlighting the unique features of the product. Avoid repeating content already mentioned in bullet points.
- Retail Price – Must be competitive and attractive at all times. A rule of thumb for new sellers: Make sure your retail price is at least 10% less than that of the leading competitor with a similar product.
- Product Reviews – Your goal should always be to maintain a rating of 4.3 stars or higher. Falling below this average will immediately impact your sales velocity.
Before you dive into launching PPC campaigns…
Before you dive into launching PPC campaigns, I can’t recommend enough taking the time to really learn the ropes. Understanding the ins and outs of PPC is a total game-changer. It might seem like a lot at first, but getting it right from the start can seriously boost your sales and save you from just burning through your budget.
03 Enroll your product in the Amazon Vine Program
Enroll in Amazon Brand Registry for multiple advantages. It reduces the risk of counterfeit products under your brand.
Privileges of a registered brand:
- A+ Content: Create visually appealing product descriptions with images and
infographics. - Amazon Storefronts: Establish a dedicated store resembling an e-commerce
website - Advanced Advertising: Access Sponsored Brands, Sponsored Display, and
Sponsored Brands Video ads. - Customer Insights: Utilize the Brand Analytics dashboard for valuable shopping
behavior, demographic, and search data.
04 Get Reviews and Ratings
*As you can see in the graph above from Keepa, taken from a random product, there is a direct and rapid connection between an increase in the number of reviews and the rate of sales.
The importance of reviews in the Amazon business cannot be exaggerated, as they play a pivotal role for several reasons.
They boost your sales
Buyers are inherently cautious, and the lack of reviews for a product can deter them from making a purchase
- Fact #1: An item with just one review is 65% more likely to be purchased compared
to one with no reviews. - Fact #2: A third of consumers are hesitant to buy a product without any reviews.
- Fact #3: Positive reviews, on average, boost sales by 20%. Clearly, having a lot of new
reviews makes customers trust more, which means more money for your
business.
Reviews serve as a foundation for trust with your customers.
Shoppers typically avoid buying products without reviews because they lack trust in the seller. In the digital marketplace, where buyers and sellers may never meet, reviews are what create trust.
A study revealed that the average consumer requires reading 10-15 reviews before trusting a business.
Even though buyers don’t know the people who write reviews, they trust these reviews more because the reviewers aren’t trying to sell the product.
Review have a direct impact on search rankings.
To boost your sales, your products must be discoverable, and reviews/ ratings are a crucial factor in Amazon’s ranking algorithm.
Without reviews, your products end up on the back pages of search results, where hardly anyone sees them.
It’s all about social validation.
Positive word of a mouth has always been the best way to advertise.
Now, that means online reviews. People looking to buy something trust the words of someone who has the same needs more than a regular internet ad.
Even though ads you pay for are still useful, they’re not as powerful as advice from other customers. Reviews are great because they don’t cost anything — they’re free. If you sell good stuff and ask for reviews, you’re using a strong way to market without spending more money.
05 Manage your inventory efficiently
I Having enough items to sell helps you show up better in Amazon’s search results. Managing your stock by hand takes a lot of time and you can make mistakes. Using good inventory management software can make things easier and help you avoid problems.
You definitely don’t want your Amazon seller account to get shut down because you’re out of stock.
The biggest nightmare for a business on Amazon is to run out of stock for more than 10 days. In such a case, the product’s ranking crashes, and it takes many weeks and a lot of money to get back to the previous ranking.
An important rule of thumb – It’s better to slow down sales by raising prices than to run out of stock.
06 Set a competitive retail price
Choosing the right price for your product is crucial, no matter if you’re using FBA (Fulfillment by Amazon) or selling straight to customers.
You need to find a price that sells well, makes good money, and still gives you a profit without scaring away buyers.
The best price helps you compete with others, win the Buy Box which leads to more sales, and makes sure you earn enough to make your work worthwhile.
How to set the right pricing?
Before deciding how much to sell your product for, think about these things:
- How much is my product or service really worth?
- Who am I trying to sell it to?
- How are my competitors pricing their products?
- What’s happening in the market right now? Do people want to buy what I’m selling?
After you have answered questions, you can proceed to assess various pricing strategies and determine the most suitable one for your product or service.
Our recommendation:
If your product is new, we recommend adopting a cautious approach and pricing your product 10%-15% lower than the leading competitors.
If your product is dominant with a good BSR, we suggest maintaining a price level that is 5% cheaper than the top competitor.
I found my winning strategy by combining full-price product distribution with a PPC ‘Exact’ campaign…
I found my winning strategy by combining full-price product distribution with a PPC ‘Exact’ campaign, targeting the same long-tail keyword. Allocating my monthly budget 50:50 between these methods really does the trick. This approach keeps my keywords on the first page, maintaining visibility even if my PPC campaign’s conversion rate drops.
And when it comes to full-price giveaways? Blogger platforms like Dragon Dealz, Panda Boom, and Tomoson are my go-to, not to mention a little help from family, friends, and social media. It’s a solid strategy all around!
07 Launch giveaway campaigns
Such campaigns are highly effective for boosting sales and injecting adrenaline into your
sales page.
Among the advantages of giveaway campaigns:
#1
Almost immediate improvement in product ranking.
#2
Increase in review rates and ratings.
#3
Stronger product indexing in the Amazon search engine.
#4
Potential to receive Amazon’s Choice badge.
How do you do it?
By using blogger platforms or by building a wide network of friends and family.
Very important – do not use links under any circumstances!
Product search must be carried out using the SFB (search, find, and buy) method to avoid any risk to the seller account. This method has been used by the largest brands on Amazon for many years.
08 Provide excellent customer service
This can save you time and help your business grow faster. Hiring freelancers can be useful for tasks like writing your product listings, customer service, handling PPC/Giveaway campaigns, and even managing your seller account, a-z.
Lead your business and make big decisions instead of just doing everyday jobs. Focus on making your business bigger and better. Plus, it’s so affordable you’ll wish you had started doing this sooner.
09 Outsource
If you want to sell more, get customers to come back, and get good reviews, you need to offer great customer service.
This means answering questions from people who might buy something, encouraging them to go ahead with their purchase, or helping current customers with their problems.
Good customer service can turn someone who just buys once into a regular customer who tells others about your brand.
Online sellers know that having people come back to buy more and getting good reviews are key to doing well in online sales.
Data shows that loyal customers who keep coming back make up 65% of a business’s sales, and a big 86% of these customers will tell their friends and family about brands they like.
10 Use micro-influencers
A micro-influencer (ideally active on platforms like Instagram, TikTok, or YouTube) is an individual passionate about a specific niche, sharing their insights, stories, or tips with a dedicated audience.
While micro-influencers have smaller followings (5000-100,000 followers), they offer value to your business as their audience shares their passion.
Engage Micro-Influencers: What Tasks Can You Assign?
- UGC (User-Generated Content) Videos: Request from them videos featuring your product in action, experience sharing or a few video tutorials. Authenticity and relatability are the major strength of UGC videos.
- Campaigns with Coupon Codes: Work with micro-influencers to cohost promotional campaigns sharing custom coupon codes for their audience. This can attract customers and boost conversion rates.
- Product Usage Demonstrations: Ask for videos or posts that show how to apply your product properly. This makes its features and benefits clear to potential clients.
- Unboxing Videos: In the same way, unboxing videos create suspense and intrigue. Micro-influencers can open your product on camera to tell their first opinion and create curiosity among the followers.
- Reviews and Testimonials: Let them give their sincere opinions and reviews of your product. True reviews help create trust between a business and potential customers.
Final thoughts
In this article, we provided 10 creative ways to boost your sales on Amazon.
However, there are dozens more strategies that can help you climb the sales ladder and dominate your category.
Since there is no one-size-fits-all blueprint for improving your sales, the secret lies in continuous research, curiosity, and trial and error.
Our team consists of FBA experts with decades of collective experience in Amazon sales and a strong track record of assisting both newbies and experienced sellers.
If you have any questions or would like a (free) consultation, please email us at support@dragon-dealz.com.
