2024 Guide: Discovering Profitable Items to Sell on Amazon

Selling stuff on Amazon can be tricky, especially figuring out which products will do well. You might think you've got a great idea, but it's better to look at the numbers to make sure it's a good choice.


Posted by Dragon Dealz Amazon FBA Expert
2024 Guide: Discovering Profitable Items to Sell on Amazon

Selling stuff on Amazon can be tricky, especially figuring out which products will do well. You might think you've got a great idea, but it's better to look at the numbers to make sure it's a good choice.

Posted by Dragon Dealz Amazon FBA Expert


The key to success on this platform is not just about jumping on trends; it’s about strategic decisions and finding the perfect products that will keep your business booming all year round. Whether you’re an experienced seller looking to broaden your horizons or a newcomer eager to make a mark, understanding the marketplace is your first step towards achieving your goals.

In this blog, we're going to cover:

  • What to Sell on Amazon: We’ll explore various approaches to pinpointing products that not only have high sales potential but also align with your business model and goals.
  • Amazon’s Top-Selling Categories: Discover which categories are the hottest on Amazon as of February 2024, and see what these trends can tell us about consumer interests throughout the year.
  • Uncovering Secrets of Best-Sellers: We’ll dissect what makes the best-selling products on Amazon so irresistible to consumers. By understanding their success, you can better position your own products.
  • Five Key Strategies to Choose Products That Sell: I’ll lay out five fundamental strategies that will help you identify products that strike the perfect balance between popularity and profitability.
  • Where to Find Profitable Amazon Products: Learn where to look for hidden gems and how to spot the next big thing before it becomes a sensation.
  • How to Research Products for Amazon: We’ll talk about the nitty-gritty of product research, showing you how to analyze potential and mitigate risk.
  • Utilizing Amazon’s Resources: Maximize the tools and data that Amazon provides to refine your product selection and strategy.
  • Leveraging Third-Party Product Research Tools: Unveil the potential of external tools that offer advanced insights and competitive intelligence.

This blog will guide you through everything from finding out what’s currently selling best on Amazon to using the latest tools to help you sell smarter. It’s designed to give you a clear understanding of how Amazon works and how you can make it work for you.

We’re all about helping you figure out a solid plan to make money on Amazon. So, let’s dive in and explore what products you could be selling in 2024.

Ready to start?

Here we go!

Here’s a killer tip for finding a product to sell on Amazon…

Here’s a killer tip for finding a product to sell on Amazon: dive deep into customer reviews of similar products. Look for the ‘wish list’—what folks say they wish was better or different. That’s your gold mine for creating something that stands out. It’s like solving a puzzle they didn’t know they had!

Posted by: Sam Rodgers Amazon FBA expert

What to sell on Amazon?

Thinking about setting up shop on Amazon?

Cool, you’re about to jump into a sea of over 350 million products.
It’s like every product you can think of is already playing in Amazon’s massive sandbox.

Got something in mind?
It’s probably there.

And if you’re wondering about something super unique, don’t be too surprised if Amazon’s already got it.

But hold up, you’re not looking to sell just anything on Amazon, are you? Nah, you want those gems, the kind of products that fly off the virtual shelves and make you money while you sleep.

That’s the dream, right?

Here’s the thing, though: you’re not the only one playing this game.
Everyone’s on the hunt for that sweet spot — something cheap to get hold of but sells like crazy. And guess what? You’ve got a whole crowd of sellers with their eyes on the prize.

Welcome to the big leagues!

Curious about what's hot on Amazon as of February 2024?

Checking out the hottest items on Amazon is super straightforward – just head over to their Best Sellers page. Amazon keeps this page fresh, updating it every hour so you’re always in the know about what’s flying off the shelves.

They’ve got everything sorted into more than 40 different categories, from Baby stuff to Beauty, Electronics, Kitchen gadgets, Outdoor gear, and even Video Games.

Now, let's have a look at what's topping the charts on Amazon as we kick off 2024:

Best Sellers in Baby:

Pampers Diapers Size 4, 150 Count

for all your diaper stocking needs

Best Sellers in Clothing, Shoes,
& Jewelry:

Crocs Unisex-Adult Classic Clogs

yes, they’re back!

Best Sellers in Health &

Amazon Basics AA Batteries

because those toys won’t power themselves

Best Sellers in Camera & Photo Products:

Wireless Ear Camera Microphone

for some epic camera action

Best Sellers in Software:

Norton 360 Deluxe 2023 Antivirus software for 5 Devices

safety first!

Best Sellers in Video Games:

$10 PlayStation Store Gift Card

perfect for summertime birthday surprises

So, there you have it – a sneak peek into the Amazon chart-toppers of the moment.

Alright, when hunting for that perfect Amazon product…

Alright, when hunting for that perfect Amazon product, keep these three things in mind: competition, demand, and profit margins. You don’t wanna jump into a shark tank, aim for something people actually want but isn’t swamped yet, and make sure the numbers add up so you’re not just spinning your wheels.

Posted by: Alissa Kimball 6-year Amazon seller

Amazon's Top-Selling Categories

Let's look at the 10 most popular categories on Amazon that show us what customers are really into:

Electricals 28.6%

Electronics and gadgets dominate this category, reflecting our tech-driven world.

Fashion and Apparel 25.7%

Clothing, accessories, and footwear thrive in the convenience of online shopping.

Leisure and
Entertainment 12.3%

Books, games, movies, and more cater to consumers’ leisure and entertainment needs.

Home and DIY 10.4%

Clothing, accessories, and footwear thrive in the convenience of online shopping.

Other 6.4%

The “Other” category is diverse, showcasing the wide variety of items available on Amazon.

Health and Beauty 6.6%

Beauty and health-related products enjoy consistent demand among consumers.

Edible Grocery 3.6%

Online grocery shopping convenience contributes to the growth of this category.

Household and Pet Care 3.3%

Essential products for homes and pets maintain popularity on Amazon.

Office 2.6%

Office supplies and equipment, crucial for businesses and remote workers, make their mark.

Toys and Gam 2.6%

Toys and games for all ages remain in high demand, especially during gift-giving seasons.

These insights into Amazon’s top-selling categories are just the beginning of your selling journey.
Amazon offers a vast array of products beyond these categories, providing ample opportunities for sellers.

Okay, so you’re scouting products to sell on Amazon?

Okay, so you’re scouting products to sell on Amazon? Don’t just stick to one spot. Alibaba and AliExpress are like the big leagues for bulk buys, perfect for keeping costs low. But don’t sleep on Lazada, especially for tapping into the Southeast Asian market vibe. Comparing these platforms lets you balance cost, quality, and uniqueness. It’s the best of both worlds->boosting your profits while making your product pop.

Posted by: Allie Franks 6-year Amazon seller

Let's uncover the secrets behind the best-selling products on Amazon.

While these items may shuffle around the bestseller’s page quite frequently (we’re talking hourly updates!), they share some common traits that keep them at the top.

Here’s what’s special about these best-sellers:

  • They’re Priced Right: Most of these items are pretty wallet-friendly, usually under $50. This means you can stock up without spending a fortune, like buying $1,500 worth of baby wipes instead of risking $15,000 on high-end headphones. Lower price, lower risk.
  • Buyers Keep Coming Back: Lots of these items are things people buy over and over, like baby wipes, yearly antivirus software, the newest tech gadgets, or gift cards for every kind of celebration.
  • Evergreen: Some products are just always needed, no matter the season. Think of things like baby wipes or home safety items. Sure, during the holidays, toys and decorations might spike in sales, but these everyday items are constant sellers.
  • Great Reviews: Each product here has really good reviews, at least 4 stars.
  • Loads of Happy Customers: With thousands of reviews, it’s clear these products aren’t just selling well; they’re also making a lot of customers happy.

5 Key Strategies to Choose Products That Sell

When selling on Amazon, the difference between success and costly mistakes often lies in product choice.
These five key strategies will guide you to select products with the highest potential for profit while steering clear of common pitfalls.
Follow them closely to maximize your chances of success and minimize the risk of heavy losses in Amazon’s competitive marketplace.
Let’s uncover these strategic keys together.

Key #1:
Avoid Competing with Amazon Directly

Amazon has a massive product line, and competing with them head-on is a losing battle.
They can offer lower prices and often control the Buy Box.
Instead, target niche products where you can excel, like serving ultrarunners rather than general runners, or focusing on products for vegetarian swimmers rather than all vegetarians.

Key #2:
Stay Clear of Big Brand-Dominated Categories

Amazon isn’t the only competition; big brands rule various consumer product categories with their reputation, marketing, and budgets.
Avoid these categories.
Instead, focus on niches where big brands aren’t dominant, like specialty toothpaste (e.g., glow-in-the-dark, flavorless) to carve your space. Ensure there’s demand before diving in.

Key #3:
Do the Math – Every Bit of It

Your product must be profitable. Even if you beat the competition, it means nothing if you can’t cover your costs. Crunch all the numbers: manufacturing, storage, packaging, and shipping.
Sometimes, despite a great Amazon opportunity, the math won’t align. Consider Amazon FBA to reduce overhead costs. If it doesn’t work out, don’t dwell on it. Move on to the next product idea.

Key #4:
Size and Weight Matter

Consider the dimensions and weight of the product. Large, heavy items come with higher storage and shipping costs. For example, think about selling athletic shorts—they’re lightweight and easy to ship.
On the other hand, picture frames vary in size and weight, requiring protective packaging. Most top-selling items on Amazon are lightweight and durable, making storage and shipping hassle-free.

Key #5:
Check Amazon Customer Reviews

Customer reviews are crucial on Amazon. Even budget-friendly products need positive reviews for survival. Before investing in a product, review the feedback.

Products with satisfied customers are more likely to result in repeat purchases and fewer returns—these are the customers you want.

Also, consider review volume. Ideally, opt for products with thousands of reviews, indicating their reliability.

However, products with fewer reviews, around 50, might still be promising. Ensure the reviews are genuine, and if so, the product may have potential.

Bonus tip:

Stand Out with Unique Product Variations

Distinguishing your products from the competition can be a game-changer.

Consider these strategies:

  • Niche Focus: Instead of generic smartphone accessories, delve into a specific niche like eco-friendly phone cases. Offering unique variations attracts customers seeking something different.
  • Social Media Insights: Social media platforms are treasure troves of product discussions and comments. Pay attention to what’s missing or in demand based on these conversations.
  • Customer Reviews: Check out product reviews on websites to understand what customers are saying about similar products. Identify recurring themes in their feedback to uncover valuable insights. By exploring these avenues, you’ll uncover opportunities to provide distinct product variations that resonate with customers.

Where to Find Profitable Amazon Products

If you're still unsure about where to discover profitable products, we've got seven methods for you to explore:

  • Product research software and tools (JS/ H10/ Keepa)
  • Using keyword data
  • Outsourcing research (Fiverr/ Upwork)
  • Reviewing external marketplaces
  • Utilizing the Amazon Best Sellers page
  • Leveraging social media for product ideas (TikTok/ IG)
  • Checking out the Best Seller links found on Amazon’s product page

Utilize Amazon's Resources

Amazon provides various tools to help you explore its market landscape.

Here are a couple of places on the platform worth checking:

Hot New Releases:

These are products that have recently been listed on Amazon and are already performing well. You can find them by selecting “New Releases” from the navigation menu – highly recommended.

Movers and Shakers:

These are products that are rapidly gaining popularity within their respective categories. You’ll find this option right below “New Releases” in the navigation menu.

Most Wished For:

These are products that users frequently add to their wishlists and wedding or baby registries.

Gift Ideas:

These are items that are commonly purchased as gifts. Additionally, consider using the “Product Opportunity Explorer” tool available in Amazon Seller Central.

This tool allows you to:

  • Analyze the number of users searching for specific keywords on Amazon.
  • Delve deeper into each category to identify customer review trends.
  • Check out-of-stock rates.

Understand how many sales involve Prime shipping or are sponsored placements.
These resources can provide valuable insights into potential products to sell on Amazon.

Top Platforms for Sourcing Products

When it comes to finding products to sell on Amazon, these platforms have got you covered:


This powerhouse connects manufacturers and wholesalers worldwide with potential buyers. It’s perfect for bulk orders, offers a wide product range, and allows negotiations on prices and minimum quantities – ideal for scaling your Amazon business.


Focused on retail sales, AliExpress is great for small product quantities and even supports drop-shipping. It’s beginner-friendly, allowing you to purchase single units, test product demand, and ship directly to customers. Perfect for Amazon sellers starting out.


Don’t forget about Lazada, another fantastic platform for sourcing products to sell on Amazon. With its extensive reach in Southeast Asia, it’s a valuable addition to your sourcing options.

Third-Party Product Research Tools

Utilize services like H10, JungleScout or Keepa.
These tools assist in keyword research, database browsing for top-selling products that match your criteria, finding product suppliers, and comparing your prices with other sellers.
Keep in mind that these tools may come with a cost.
By leveraging these external resources, you can gain a more comprehensive understanding of potential products to sell on Amazon.

Final thoughts

Wrapping up, here’s a streamlined summary for launching your product on Amazon successfully:

  • Generate excitement before your product hits the market.
  • Carefully control your shipping, storage, and maintain healthy profit margins.
  • Do in-depth research on your product niche and the keywords you’ll use.
  • Fully optimize your Amazon listing with a catchy title, bullet points, clear images, and a detailed description.
  • Monitor and adjust your keywords based on their performance.
  • Use Amazon’s advertising options to improve your search ranking.
  • Always have enough stock ready to meet customer demand.
  • Use social media, advertising, and influencer partnerships to bring traffic to your Amazon listing.
  • Motivate your customers to make purchases and share their reviews.

For extra support, our team is available at support@dragon-dealz.com

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