If you are an Amazon seller, you know how important keywords are for your product listing. Keywords are the words and phrases that customers use to search for products on Amazon. They help your product rank higher in the search results and drive more traffic and sales to your listing.
But not all keywords are created equal. Some keywords are more popular and competitive than others, and they may not always reflect the specific needs and preferences of your target customers. That’s why you need to use Amazon long-tail keywords for your FBA business.
What are Amazon Long-Tail Keywords?
Long-tail keywords are keywords that are more specific, descriptive, and niche-oriented than generic keywords. They usually consist of three or more words and have lower search volume, but higher conversion rate and relevance.
For example, if you are selling a wireless mouse, a generic keyword would be “mouse”, a short-tail keyword would be “wireless mouse”, and a long-tail keyword would be “wireless mouse for gaming laptop”.
As you can see, long-tail keywords are more focused and targeted to a particular customer segment, and they can help you differentiate your product from the competition and attract more qualified buyers.
Why are Amazon Long-Tail Keywords Important?
Using long-tail keywords for your Amazon product listing has many benefits, such as:
- Less competition: Long-tail keywords are less popular and less saturated than short-tail keywords, which means you have a better chance of ranking higher and getting more visibility for your product.
- More relevance: Long-tail keywords are more relevant and specific to your product and your target customers, which means you can match their search intent and expectations better and provide them with the best solution for their needs.
- More conversions: Long-tail keywords have higher conversion rates than short-tail keywords, because they attract more qualified and ready-to-buy customers who are looking for exactly what you are offering.
- More profits: Long-tail keywords can help you increase your profits by reducing your advertising costs and increasing your organic sales. Since long-tail keywords are less competitive, you can bid lower and still get high rankings and clicks for your PPC campaigns. And since long-tail keywords are more relevant and converting, you can get more organic sales and repeat customers for your product.
How to Find Amazon Long-Tail Keywords?
Finding long-tail keywords for your Amazon product listing is not as hard as you may think. There are many tools and methods that you can use to discover and generate long-tail keywords for your product, such as:
- Amazon autocomplete: One of the easiest and most effective ways to find long-tail keywords is to use Amazon’s own autocomplete feature. Simply type in a generic keyword related to your product and see what suggestions Amazon gives you. These are the most popular and relevant long-tail keywords that customers are searching for on Amazon.
- Amazon related searches: Another way to find long-tail keywords is to use Amazon’s related searches feature. After you type in a keyword and hit enter, scroll down to the bottom of the search results page and look for the section that says “Related searches”. These are the long-tail keywords that are similar or related to your original keyword, and they can give you more ideas and variations for your product listing.
- Amazon filters: A third way to find long-tail keywords is to use Amazon’s filters feature. On the left side of the search results page, you can find various filters that you can apply to narrow down your search results by category, brand, price, rating, features, and more. These filters can help you find more specific and niche long-tail keywords that match your product and your target customers.
- Keyword research tools: A fourth way to find long-tail keywords is to use keyword research tools that are designed for Amazon sellers. These tools can help you find and analyze hundreds or thousands of long-tail keywords for your product, and provide you with valuable data and insights, such as search volume, competition, relevancy, opportunity score, and more. Some of the most popular and reliable keyword research tools for Amazon sellers are SellerApp, Helium 10, Jungle Scout, and Viral Launch.
How to Use Amazon Long-Tail Keywords?
Finding long-tail keywords is only the first step. The next step is to use them effectively for your Amazon product listing. Here are some tips and best practices on how to use long-tail keywords for your FBA business:
- Use long-tail keywords in your product title: Your product title is the most important element of your product listing, and it should include your main long-tail keyword that describes your product and its benefits. Your product title should be clear, concise, and catchy, and it should follow Amazon’s guidelines and formatting rules.
- Use long-tail keywords in your bullet points: Your bullet points are the second most important element of your product listing, and they should include your secondary long-tail keywords that highlight your product’s features and advantages. Your bullet points should be informative, persuasive, and easy to read, and they should follow Amazon’s guidelines and formatting rules.
- Use long-tail keywords in your product description: Your product description is the third most important element of your product listing, and it should include your tertiary long-tail keywords that elaborate on your product’s details and specifications. Your product description should be engaging, compelling, and comprehensive, and it should follow Amazon’s guidelines and formatting rules.
- Use long-tail keywords in your backend search terms: Your backend search terms are the hidden keywords that you can enter in your seller account to help Amazon index and rank your product for more relevant searches. You can use up to 250 characters for your backend search terms, and you should include your long-tail keywords that are not already used in your product title, bullet points, or product description.
- Use long-tail keywords in your PPC campaigns: Your PPC campaigns are the paid advertising campaigns that you can run on Amazon to boost your product’s visibility and sales. You can use long-tail keywords for your PPC campaigns to target more specific and qualified customers who are more likely to buy your product. You can also use long-tail keywords to optimize your PPC campaigns and improve your performance and profitability.
Keep researching, testing, and optimizing your long-tail keywords
As you can see, Amazon long-tail keywords are the key to success for your FBA business. They can help you rank higher, drive more traffic, and generate more sales and profits for your product. By finding and using long-tail keywords effectively for your product listing and your PPC campaigns, you can gain a competitive edge and grow your FBA business to the next level. But remember, long-tail keywords are not static. They change and evolve over time, and so should your strategy. Keep researching, testing, and optimizing your long-tail keywords, and you will reap the rewards of your hard work. Good luck!
