If you are selling products on Amazon, you know how important reviews are for your brand reputation and sales performance. Reviews can influence customer decisions, increase conversions, and improve your ranking on Amazon’s search engine. But not all reviews are created equal. Some reviews are more trustworthy and valuable than others, especially the ones that are verified by Amazon.
What are Amazon Verified Reviews?
Amazon Verified Reviews are reviews that have a “Verified Purchase” badge next to them. This badge indicates that the reviewer has purchased the product from Amazon and that Amazon has confirmed the purchase. Verified reviews are more credible and authentic than unverified reviews, as they show that the reviewer has actually used the product and is not a fake or paid reviewer.
Why are Amazon Verified Reviews Important?
Amazon Verified Reviews are important for several reasons:
- They enhance your brand image. Verified reviews show that your products are of high quality and that your customers are satisfied with them. They also demonstrate that you are a legitimate and reliable seller who delivers on your promises.
- They increase your sales. Verified reviews can persuade potential buyers to choose your products over your competitors’. According to a study by Spiegel Research Center, products with more than five reviews have a 270% higher conversion rate than products with no reviews. And products with verified reviews have a 15% higher conversion rate than products with unverified reviews.
- They improve your ranking. Verified reviews can boost your visibility and ranking on Amazon’s search engine. Amazon’s algorithm favors products with more and better reviews, especially verified ones. Verified reviews can also help you win the Buy Box, which is the section on the product page where customers can add the product to their cart or buy it directly.
Benefits and Challenges of Verified Reviews
Verified reviews are not only important for sellers, but also for customers. Customers can benefit from verified reviews in several ways:
- They can trust the reviews more, as they know that the reviewers have actually purchased and used the product from Amazon. This reduces the risk of being misled by fake or paid reviews that may exaggerate or lie about the product features or quality.
- They can compare the products better, as they can see the real experiences and opinions of other customers who have bought the same product. This helps them make informed and confident purchase decisions that match their needs and preferences.
- They can learn from the reviews more, as they can find useful tips, advice, or feedback from other customers who have used the product. This can help them get the most out of the product and avoid potential issues or problems.
However, verified reviews are not easy to get for sellers. Sellers face many challenges in getting more verified reviews, such as:
- Low review rate. Many customers do not leave reviews after buying a product, either because they forget, they are too busy, or they are not motivated enough. According to a study by PowerReviews, only about 1.5% of customers write reviews on Amazon.
- Negative bias. Customers who are unhappy or dissatisfied with a product are more likely to leave a review than those who are happy or satisfied. This can create a negative bias in the reviews and hurt the seller’s reputation and sales. According to a study by ReviewMeta, negative reviews are 1.8 times more likely to be verified than positive reviews on Amazon.
- Amazon’s policies. Amazon has strict rules and guidelines for reviews, and sellers have to comply with them or risk getting penalized or suspended. For example, sellers cannot offer incentives, discounts, or free products in exchange for reviews, or ask customers to leave positive reviews or remove negative ones. Amazon also monitors and removes reviews that are deemed fake, abusive, or irrelevant.
Therefore, sellers have to find effective and ethical ways to overcome these challenges and get more verified reviews for their products. In the previous section, we discussed some tips and strategies that can help sellers achieve this goal.
How to Get More Positive Reviews and Feedback on Amazon
Reviews and feedback are crucial for any online seller, especially on Amazon. They can boost your sales, ranking, and reputation, as well as help you improve your products and services. But how do you get more positive reviews and feedback on Amazon? Here are some tips and best practices to follow:
- Sell a high-quality product. This is the most obvious and important factor. If your product is defective, damaged, or does not match the description, you will get negative reviews and feedback, no matter how good your customer service is. Make sure your product meets or exceeds the expectations of your customers and delivers value for money.
- Provide excellent customer service. Customer service is not only about responding to queries and complaints, but also about creating a positive and memorable experience for your customers. Be friendly, helpful, and professional in your communication. Offer fast and reliable shipping, easy returns and refunds, and generous warranties and guarantees. Thank your customers for their purchase and follow up with them to ensure their satisfaction.
- Ask for reviews and feedback politely and at the right time. Don’t be shy or pushy when asking for reviews and feedback. Explain why they are important for you and how they can benefit other customers. Ask them at the right time, such as after they have received and used the product, or when they are likely to be in a good mood. You can use product inserts, follow-up emails, or contact customer features on Amazon to request reviews and feedback.
- Use Amazon’s programs to get honest and unbiased reviews. Amazon offers some programs, such as the Early Reviewer Program or the Vine Program, that can help you get more reviews from qualified and influential reviewers. These programs are designed to encourage honest and unbiased reviews, and you have to follow Amazon’s rules and guidelines for them. You cannot offer any incentives or manipulate the review content in any way.
- Follow Amazon’s policies and avoid any violations. Amazon has strict policies and guidelines for reviews and feedback, and you have to adhere to them. You cannot cherry-pick for positive reviews or feedback, or ask reviewers to change or remove negative ones. You cannot incentivize, coerce, or fake reviews or feedback in any way. You cannot use any third-party services or tools that violate Amazon’s policies. If you do, you risk losing your seller account and reputation.
You Have to Ask for Reviews
Amazon Verified Reviews are essential for your brand success on Amazon. They can help you enhance your brand image, increase your sales, and improve your ranking. To get more verified reviews, you have to ask for reviews, offer incentives, join the Amazon Vine program, and provide excellent customer service. By following these tips, you can strengthen your Amazon presence and grow your business.
