“Doubling your conversion rate is a simpler path to business growth than doubling
your traffic.”
If you’re shopping and come across these two products in the search results, which one
would you click on first?
Assuming one of the products has the best seller badge on Amazon, you would lean towards choosing that one, as it suggests higher customer satisfaction and popularity among shoppers.
Why are Amazon badges important?
Most stuff sold on Amazon comes from smaller shops, not the big names like Apple or Nike. This means everyone’s got a fair shot at catching a customer’s eye, especially if you’re not battling against these giants. Getting those shiny Amazon badges and showing them off is like a secret weapon.
They make your shop look good, trustworthy, and top-notch, pulling more buyers to check out what you’re selling. Plus, they’re not just for show on Amazon; they help your brand shine elsewhere too. Earning these badges says a lot about your effort and quality, making your shop look legit and inviting.
They’re like those little signs you see in a store that tell you something special about a product. You know, like “Best Seller” or “Amazon’s Choice.”
These badges are there to help you make quicker decisions when you’re browsing through all the stuff on Amazon.
Think about it this way:
- Quick Info: Amazon has millions of things for sale, so it can be overwhelming to figure out what to buy. But with these badges, you can see right away if something is popular, highly rated, or recommended by Amazon itself. It’s like a shortcut to finding good stuff without having to read tons of reviews.
- Stand Out: Plus, if you’re a seller, having one of these badges can really make your product stand out. They’re bright and attention-grabbing, so they help your stuff get noticed among all the competition.
- Boost Sales: When more people notice your product, you’ve got a better chance of making sales and reaching more customers.
And when you're a buyer, these badges make it easier to:
- Quickly assess a product’s quality, popularity, and suitability at a glance.
- Navigate through the overwhelming amount of options available on Amazon.
- Make informed decisions without having to spend too much time reading reviews or comparing products.
So, whether you’re a buyer or a seller, Amazon badges are pretty handy!
Amazon Badges Sellers Can Earn
Check out the cool badges Amazon sellers can earn! To snag one, sellers need to meet certain criteria.
Here's what's up for grabs:
- Amazon Best-Seller Badge
- Amazon Choice Badge
- Amazon New Release Badge
- Amazon Climate Pledge Friendly Badge
- Amazon Prime Badge
- Limited-Time Deal or Deal of the Day Badge
- Extra Savings, Coupons, and Discounts
Amazon seller badges are more than just decorative icons…
Amazon seller badges are more than just decorative icons; they’re a powerful tool for differentiation in a crowded marketplace. Acting as a seal of approval from Amazon, these badges boost credibility and visibility, leading to increased click-throughs and sales. They function as Amazon’s vote of confidence, spotlighting products as trusted and high-quality. This recognition not only elevates product visibility but also plays a crucial role in influencing customer decisions, positioning your offerings as top choices and enhancing discoverability in search rankings.
Amazon Best-Seller badge
The famous Amazon Best-Seller Badge is an orange icon seen on top-selling products, representing the leading 100 sellers in each category. This badge serves as a trust indicator to customers, highlighting popular products across various markets.
Note that the best-seller status can differ between Amazon marketplaces- a hot item in the US may not be in the UK, for example.
This badge is dynamically awarded, with sales data refreshing hourly. Sales volume is key to earning and retaining this badge, and unlike sales, customer reviews don’t influence its assignment. Sometimes, you might earn it without even noticing!
How to earn the Amazon Best Seller Badge
The famous Amazon Best-Seller Badge is an orange icon seen on top-selling products, representing the leading 100 sellers in each category. This badge serves as a trust indicator to customers, highlighting popular products across various markets.
Note that the best-seller status can differ between Amazon marketplaces- a hot item in the US may not be in the UK, for example.
This badge is dynamically awarded, with sales data refreshing hourly. Sales volume is key to earning and retaining this badge, and unlike sales, customer reviews don’t influence its assignment. Sometimes, you might earn it without even noticing!
Amazon Choice badge
That little badge you see on some Amazon products? It’s called the Amazon Choice Badge, kind of like a gold star for products that really hit the mark with what shoppers are looking for.
You’ll see it on the product pages or category lists. The cool part? A product can earn this badge for different search terms if it’s a perfect match.
Imagine searching for “salt grinder” or “kitchen salt grinder” – if a product checks off the criteria for both searches, it could get the badge for each one.
This whole badge system kicked off in 2015 alongside the launch of Alexa, making it easier for buyers to shop using voice commands instead of scrolling forever. The Choice Badge simplifies finding what you need fast, acting as a handy guide. You’ll usually find it in the top left corner of the product image or just under the product title, signaling that you’re looking at a solid choice.
How to Earn the Amazon Choice Badge:
Amazon Best Seller Badge vs Amazon Choice Badge:
- Amazon Best Seller Badge: Awarded to products with high sales velocity within their category. It signifies popularity and high demand.
- Amazon Choice Badge: Given to products that best match specific keywords. It’s based on Amazon’s algorithm and helps customers find the right product quickly.
Amazon Best Seller Badge:
Awarded to products with high sales velocity within their category. It signifies popularity and high demand.
Amazon Choice Badge:
Given to products that best match specific keywords.
It’s based on Amazon’s algorithm and helps customers find the right product quickly.
Note
Sometimes, a product can earn both badges, depending on its performance and relevance in different aspects.
Getting your PPC bids just right is like hitting the sweet spot in a game…
Researching and understanding the significance of Amazon seller badges is crucial for sellers aiming to boost their sales. These badges act as markers of trust and quality, greatly influencing customer purchase decisions. By earning badges such as “Best Seller” or “Amazon’s Choice,” sellers can significantly increase their product’s visibility, credibility, and attractiveness, leading to higher conversion rates and sales. It’s a strategic move to differentiate your offerings in a competitive marketplace, making it an essential aspect of your Amazon selling strategy.
Amazon New Release Badge
The Amazon New Release Badge is awarded to newly launched products that experience a surge in sales within the initial days of listing.
It remains accessible for the first 90 days after your product hits the market.
How to Earn the New Release Badge on Amazon
To earn this badge, you need to make a splash and grab attention from potential buyers.
Here’s how:
Keyword Ranking
Aim to rank on the first page for your primary keyword.
This boosts visibility and increases the likelihood of attracting customers.
Learn from Best Sellers:
If you’ve achieved Best Seller status for a previous product, take notes from its listing. Ensure that your new product listing includes all relevant details and features that were present in your Best Seller listing.
Optimize Continuously:
Keep refining your product listing page to enhance its appeal and relevance. This includes tweaking keywords, improving product descriptions, and optimizing images
Increase Organic Sales
Focus on boosting organic sales by offering an enticing product and optimizing your listing effectively.
By implementing these strategies, you can effectively increase sales and stand out from competitors, ultimately earning the coveted Amazon New Release Badge for your product.
Amazon Prime Badge
- The Prime badge comes with some pretty cool perks. When your product has the Amazon Prime badge, it gets a boost in search results, edging out non-Prime products. Plus, having that badge increases your chances of snagging the Buy Box.
- But that’s not all! Prime badge means two-day delivery at no extra cost for Prime customers. And you know what that means? Customers might end up making more purchases because, hey, who doesn’t love fast and free shipping?
How to Earn the Amazon Prime Badge
To get your hands on the Amazon Prime Badge, you’ll need to qualify for Seller Fulfilled Prime and complete a trial period. This trial period is like showing Amazon that you’ve got what it takes to deliver excellence and keep customers happy.
Once you’ve aced the trial, you’ll automatically be enrolled in Seller Fulfilled Prime. That means your registered ASINs will proudly sport the Prime badge, catching the eyes of eager customers ready for speedy deliveries.
Amazon Climate Pledge Friendly Badge
The Climate Pledge Friendly badge is an outcome of the Amazon Climate Pledge initiative, denoting products that meet specific environmental or sustainability standards.
- Functioning as a symbol of Amazon’s environmental commitment, the badge aligns conscientious consumers with eco-conscious businesses.
- Customers can easily identify Climate Pledge Friendly products on Amazon and access relevant certifications and information by clicking on the badge.
- Amazon offers the option to filter searches specifically for Climate Pledge Friendly products, streamlining access to environmentally responsible choices.
Qualifying for the Badge:
- Products must undergo certification by one or more of Amazon’s 18 sustainability certification partners to qualify for the badge.
- Upon meeting certification criteria, Amazon automatically affixes the badge to the associated product listing along with pertinent certification details.
Recourse for Missing Badge:
If a product deemed eligible lacks the Climate Pledge Friendly badge, sellers can initiate a case in Seller Central or Vendor Central for its addition.
Additional Certification:
Products may also obtain Amazon’s “Compact by Design” certification, which emphasizes unit efficiency and promotes environmentally friendly packaging practices, in addition to partner certifications.
When it comes to Amazon PPC, don’t put all your eggs in one basket….
Aiming for Amazon seller badges, like “Best Seller” or “Amazon’s Choice,” directly boosts your product’s market presence. These badges signal to customers your item is top-notch, leading to more clicks and purchases. By focusing on badge criteria- like customer satisfaction and prompt shipping- you can tangibly increase your sales figures. It’s a practical approach to distinguish your listings and drive up revenue on Amazon.
Limited-Time Deal or Deal of the Day Badge
Keep an eye out for the “Limited-Time Deal” or “Deal of the Day” badges while browsing Amazon.
These badges highlight special offers that are here today and gone tomorrow, so they’re like hidden gems offering great deals for a short time.
On Amazon’s Today’s Deal page, you’ll find the badges that spotlight incredible bargains, attracting deal-hunters.
Make sure you check out the orange “Deal of the Day” badge located above the product’s price, as it signifies a significant discount available only for a limited time.
Want to spot the Limited-Time Deal badge?
Just glance between the star rating and the price – you’ll spy a flashy red banner announcing “Limited Time Deal,” signaling that it’s a hot commodity with limited stock.
These badges are your ticket to snagging big savings on items that won’t hang around for too long. Typically lasting just 7 days, they’re like a race against time to grab the best deals before they vanish!
How to Get a "Limited-Time Deal" or "Deal of the Day" Badge on Amazon:
Ready to dive into the world of Limited-Time Deals and Deals of the Day? Head over to Amazon Seller Central and swing by the advertising section – that’s where the magic happens!
First things first, make sure your products meet the requirements for a Deals campaign. That means they need to be Prime eligible, boast at least three-star ratings, and be in brand-spanking-new condition.
Now, let's get to the exciting part!
You have two options:
- You can make a “7-day deal” to get that cool Limited-Time Deal ribbon.
- You can make an “Amazon Lightning Deal.”
It’s a super quick offer that’s only available for four to six hours on the Amazon Deals page.
Quick Tip:
And here’s a pro tip:
Aou can even create both types of deals for the same product, as long as they’re planned for different days. Double the deals, double the excitement!
Now, let the games begin.
Amazon sifts through all the offers and picks the cream of the crop to crown as the coveted Deal of the Day. It’s like a showdown of savings, and only the best offer gets to wear the crown!
Extra Savings, Coupons, and Discounts: Unlocking More Deals!
Ever noticed those special badges on Amazon’s discounted products? They’re like little flags waving to let you know there’s a deal waiting for you!
When you offer a discount, your items get a snazzy orange ribbon that says “discount.” And if you’re a Prime member, you’ll see a cool green ribbon instead.
How to Earn Extra Savings, Coupons, and Discounts:
Getting in on the coupon and discount action is pretty straightforward. Just head over to Amazon Seller Central, similar to how you manage deals. These coupons and discounts are like paid advertising- every time a customer uses your coupon, Amazon takes a small fee.
You’ve got options when it comes to discounts.
You can offer a percentage-off or money-off discount.
Money-off coupons might seem easier for customers to understand at first glance, but percentage-off coupons can sometimes feel like they offer better value.
Want to really catch shoppers’ eyes? You can add a Coupon, Extra Savings, and Deals badge to your listing all at once, encouraging customers to stack up those savings!
Conclusion:
In wrapping up, diving into the Amazon seller badge ecosystem might initially seem overwhelming, yet it’s vital to remember that these badges are not the sole target but rather a means to amplify your product’s appeal.
Prioritizing customer value and offering unbeatable deals should be your main focus.
By doing so, not only will you enhance your product’s visibility and attractiveness, but you’ll also naturally attract these coveted badges.
They act as a spotlight, shining on the quality and value you bring to the marketplace. Keep your eyes on delivering great products and exceptional deals; the badges will follow, marking your products as standout choices among the vast array of options.
