Reviews are one of the most important factors for your success on Amazon. They act as social proof, influencing potential customers to buy your products over the competition. They also help you rank higher on Amazon’s search results, increase your conversion rate, and boost your sales.

But getting reviews on Amazon is not easy, especially since Amazon has strict policies against fake or incentivized reviews. You need to find genuine and honest reviewers who are willing to share their feedback and opinions with other shoppers.

Use the Request a Review button

One of the simplest and most effective ways to get reviews on Amazon is to use the Request a Review button in Seller Central. This button allows you to send an automated review request to your customers 4 to 30 days after their order is delivered. The request is sent via Amazon’s messaging system, and it asks the customer to rate and review your product and seller performance.

The Request a Review button is available for each order in the Manage Orders page in Seller Central. You can also use the Jungle Scout Chrome Extension to request reviews in bulk for multiple orders at once. Alternatively, you can use a third-party tool like Salesbacker or Feedback Genius to automate the process and schedule the review requests according to your preferences.

Join the Amazon Vine program or the Early Reviewer Rewards program

Another way to get reviews on Amazon is to join the Amazon Vine program or the Early Reviewer Rewards program. These are official Amazon programs that help you get reviews from verified and influential reviewers in exchange for a free or discounted product.

The Amazon Vine program allows you to enroll your products and invite selected reviewers (called Vine Voices) to try them and write honest reviews. The reviewers are chosen by Amazon based on their rank, history, and helpfulness of their reviews. You have to provide a minimum of five units of each product, and you have to pay a fee of $2,500 per product (or $1,500 for small and light products).

The Early Reviewer Rewards program allows you to enroll your products and offer a small reward (usually a $1-$3 Amazon gift card) to your customers who write a review. The customers are randomly selected by Amazon from those who have purchased your product. You have to provide a minimum of one unit of each product, and you have to pay a fee of $60 per product.

Both programs require your products to have less than five reviews and a price of more than $15. You also have to follow Amazon’s policies and guidelines when participating in these programs, and you cannot influence or manipulate the reviewers’ opinions in any way.

Build an email list of your customers and send them follow-up emails

Another effective method to get reviews on Amazon is to build an email list of your customers and send them follow-up emails to ask for reviews and feedback. Email marketing is a powerful way to communicate with your customers, build trust and loyalty, and increase your repeat purchases and referrals.

To build an email list of your customers, you can use various strategies, such as:

• Creating a landing page or a website for your brand and offering a lead magnet (such as a free ebook, a discount code, or a contest entry) in exchange for their email address.
• Creating a Facebook group or a page for your brand and inviting your customers to join and share their email address.
• Creating a QR code or a URL on your product packaging or insert that directs your customers to a sign-up form or a survey where they can provide their email address.

Once you have an email list of your customers, you can send them follow-up emails to ask for reviews and feedback. You can use a tool like Mailchimp or Aweber to create and send your emails, and you can use a tool like FeedbackWhiz or Zonmaster to integrate your emails with your Amazon orders and track your results.

Create product inserts that encourage your customers to leave a review

Product inserts are another great way to get reviews on Amazon. Product inserts are pieces of paper or card that you include in your product packaging, and that contain a message or an offer for your customers. You can use product inserts to thank your customers for their purchase, to provide them with instructions or support for your product, or to encourage them to leave a review and provide feedback.

Product inserts can be very effective in getting reviews on Amazon, as they can catch your customers’ attention, create a positive impression, and motivate them to take action. However, you have to be careful not to violate Amazon’s policies and guidelines when creating and using product inserts, such as:

• You cannot offer any incentive, discount, refund, or compensation in exchange for a review or feedback.
• You cannot ask for a positive or a 5-star review, or direct your customers to a different platform or website to leave a review.
• You cannot include any marketing or promotional material, such as your logo, website, or social media links, unless they are relevant to your product or customer service.
• You cannot include any personal information, such as your email address, phone number, or QR code, unless they are necessary for your product warranty or support.

Reduce negative reviews by improving your product quality, customer service, and packaging

One of the best ways to get more positive reviews on Amazon is to reduce the negative reviews. Negative reviews can hurt your product’s reputation, ranking, and sales, and they can also discourage potential customers from buying your product. Therefore, you should try to prevent and minimize the negative reviews by improving your product quality, customer service, and packaging.

To improve your product quality, you should:

• Conduct thorough market research and product validation, and identify your target audience, their needs, and their expectations.
• Source your products from reliable and reputable suppliers, and inspect and test your products before shipping them to Amazon.
• Monitor and analyze your product performance, feedback, and reviews, and identify and fix any issues or defects.

To improve your customer service, you should:

• Respond to your customers’ inquiries, complaints, and feedback promptly, politely, and professionally, and provide them with solutions and satisfaction.
• Follow up with your customers after their purchase, and ask them if they are happy with your product and service, and if they need any assistance or support.
• Go the extra mile for your customers, and surprise and delight them with unexpected gestures, such as sending them a thank-you note, a bonus gift, or a personalized message.

To improve your packaging, you should:

• Use durable and eco-friendly materials, and ensure that your packaging protects your product from damage, leakage.

Ask for reviews on social media platforms

Social media platforms, such as Facebook, Instagram, or YouTube, can be another effective channel to get reviews on Amazon. You can use social media to showcase your products, build your brand awareness, and interact with your audience. You can also use social media to ask your followers or customers to leave a review and provide feedback on Amazon.

To get reviews on social media, you can use various strategies, such as:

• Creating a Facebook group or a page for your brand and inviting your customers to join and share their experiences and reviews.
• Creating an Instagram account for your brand and posting engaging and informative content about your products, such as photos, videos, stories, or reels. You can also use hashtags, tags, or mentions to increase your reach and visibility.
• Creating a YouTube channel for your brand and uploading high-quality and helpful videos about your products, such as tutorials, reviews, or testimonials. You can also use annotations, cards, or end screens to direct your viewers to your Amazon product page or review page.
• Creating a giveaway or a contest on your social media platforms and offering your products as prizes. You can ask your participants to follow your account, like and share your post, and leave a review on Amazon as the entry requirements.

Use Amazon Advertising to boost your product exposure and sales

Amazon Advertising is a service that allows you to promote your products on Amazon and other platforms, such as websites, apps, or devices. You can use Amazon Advertising to increase your product exposure and sales, which can lead to more reviews and ratings.

There are different types of Amazon Advertising that you can use, such as:

• Sponsored Products: These are ads that appear on the search results page or the product detail page, and that match the customer’s search query. You only pay when a customer clicks on your ad and visits your product page.
• Sponsored Brands: These are ads that appear on the search results page, and that showcase your brand logo, a headline, and up to three products. You only pay when a customer clicks on your ad and visits your product page or your brand store.
• Sponsored Display: These are ads that appear on Amazon or other websites, apps, or devices, and that target customers based on their browsing or shopping behavior. You only pay when a customer clicks on your ad and visits your product page or your brand store.

To use Amazon Advertising, you need to create a campaign, choose your products, set your budget and bids, and select your keywords or audiences. You can also use a tool like Zonbase to optimize your product listing and keywords, which can improve your ranking and conversion rate.

Create a loyalty program or a referral program to reward your customers for leaving reviews or recommending your products to others

Another way to get reviews on Amazon is to create a loyalty program or a referral program to reward your customers for leaving reviews or recommending your products to others. A loyalty program is a system that offers incentives or benefits to your customers for their repeated purchases or actions, such as points, discounts, or free gifts. A referral program is a system that offers incentives or benefits to your customers for referring new customers to your products, such as cash, credits, or coupons.

To create a loyalty program or a referral program, you can use various tools or platforms, such as:

• LoyaltyLion: This is a tool that helps you create and manage a loyalty program for your e-commerce store. You can reward your customers for different actions, such as purchases, reviews, referrals, social media engagement, and more. You can also integrate your loyalty program with your Amazon store and sync your customer data and rewards.
• ReferralCandy: This is a tool that helps you create and run a referral program for your e-commerce store. You can reward your customers for inviting their friends to buy your products, and you can track and measure your referral performance and ROI. You can also integrate your referral program with your Amazon store and automate your referral process.

How to Get Reviews on Amazon in 2024

Getting reviews on Amazon is crucial for your product’s success, as they can influence your ranking, conversion, and sales. However, getting reviews is also challenging, as you have to follow Amazon’s policies and guidelines, and find genuine and honest reviewers.