Product reviews and keyword ranking are two of the most important factors that affect your success on Amazon. Product reviews help you build trust and credibility with your customers, increase your conversion rate, and improve your organic ranking. Keyword ranking helps you increase your visibility and traffic, attract more potential buyers, and boost your sales.
But how can you earn more product reviews and boost keyword ranking on Amazon without spending a fortune on advertising or violating Amazon’s policies? The answer is organic methods. Organic methods are strategies that use natural and ethical ways to improve your product performance and reputation on Amazon. They do not rely on paid ads, fake reviews, or black hat tactics.
In this article, we will share with you some of the best organic methods that you can use to earn more product reviews and boost keyword ranking on Amazon. These methods are:
- Optimize your listing
- Use email follow-ups
- Drive external traffic
- Leverage social media
- Create a brand website
Let’s dive into each of these methods and see how they can help you grow your Amazon business.
Optimize Your Listing
The first and most basic organic method to earn more product reviews and boost keyword ranking on Amazon is to optimize your listing. Your listing is your online storefront that showcases your product to your customers. It consists of several elements, such as:
- Title
- Images
- Bullet points
- Description
- Backend keywords
Each of these elements plays a vital role in influencing your customers’ buying decisions and Amazon’s search algorithm. Therefore, you need to make sure that your listing is optimized for both humans and machines.
To optimize your listing for humans, you need to:
- Use clear and catchy titles that include your main keywords and benefits
- Use high-quality and professional images that show your product features and benefits
- Use bullet points to highlight your product features and benefits in a concise and persuasive way
- Use descriptions or A+ content to provide more details and information about your product and brand
- Use social proof, such as reviews, ratings, testimonials, or awards, to increase your credibility and trustworthiness
To optimize your listing for machines, you need to:
- Use relevant and high-volume keywords that match your customers’ search intent and queries
- Use keyword tools, such as Helium 10 or Jungle Scout, to find the best keywords for your product and niche
- Use keyword placement, density, and variation to improve your keyword ranking and relevance
- Use backend keywords to include additional keywords that are not visible to your customers, such as synonyms, misspellings, or long-tail keywords
- Use HTML tags, such as , , or
, to format your listing and make it more readable and attractive
By optimizing your listing, you can improve your product’s visibility, click-through rate, conversion rate, and ultimately, your sales and reviews.
Use Email Follow-Ups
The second organic method to earn more product reviews and boost keyword ranking on Amazon is to use email follow-ups. Email follow-ups are messages that you send to your customers after they purchase your product. They are a great way to:
- Thank your customers for their purchase and show your appreciation
- Provide your customers with helpful information and tips on how to use your product
- Ask your customers for feedback and reviews on your product and service
- Solve any issues or problems that your customers might have with your product or order
- Build a long-term relationship with your customers and increase their loyalty and retention
To use email follow-ups, you need to:
- Use an email marketing tool, such as FeedbackWhiz or Feedback Genius, to automate and customize your email campaigns
- Use a catchy and personalized subject line that grabs your customers’ attention and encourages them to open your email
- Use a friendly and professional tone that reflects your brand voice and personality
- Use a clear and concise message that delivers your purpose and value proposition
- Use a strong and clear call to action that tells your customers what you want them to do next, such as leaving a review, contacting you, or visiting your website
- Use a timing and frequency that matches your customers’ buying cycle and expectations, such as sending an email right after the purchase, after the delivery, or after a few days of use
By using email follow-ups, you can increase your customer satisfaction, engagement, and reviews.
Drive External Traffic
The third organic method to earn more product reviews and boost keyword ranking on Amazon is to drive external traffic. External traffic is traffic that comes from sources outside of Amazon, such as:
- Search engines, such as Google or Bing
- Social media platforms, such as Facebook or Instagram
- Blogs or websites, such as your own or others’ in your niche
- Email lists or newsletters, such as your own or others’ in your niche
- Podcasts or videos, such as your own or others’ in your niche
Driving external traffic to your Amazon listing can help you:
- Increase your exposure and reach to a wider and more targeted audience
- Increase your traffic and sales volume to your Amazon listing
- Increase your conversion rate and reviews by attracting more qualified and interested buyers
- Increase your keyword ranking and relevance by generating more sales and reviews for specific keywords
- Increase your brand awareness and authority by establishing your presence and reputation in your niche
To drive external traffic, you need to:
- Create valuable and engaging content that showcases your product and brand, such as blog posts, videos, podcasts, or social media posts
- Use SEO and keyword research to optimize your content for search engines and users, such as using relevant and high-volume keywords, titles, tags, and descriptions
- Use CTA and landing pages to direct your traffic to your Amazon listing, such as using buttons, links, or QR codes, and creating dedicated pages that highlight your product and offer
- Use tracking and analytics to measure your traffic and conversions, such as using tools like Google Analytics, Amazon Attribution, or Pixelz
- Use testing and optimization to improve your traffic and conversions, such as using tools like Google Optimize, Amazon A/B Testing, or PickFu
By driving external traffic, you can boost your product performance and reputation on Amazon.
Leverage Social Media
The fourth organic method to earn more product reviews and boost keyword ranking on Amazon is to leverage social media. Social media is a powerful and popular platform that allows you to connect and communicate with your customers and potential buyers. You can use social media to:
- Showcase your product and brand, such as posting images, videos, stories, or live streams of your product features and benefits
- Engage your audience and build a community, such as posting polls, quizzes, contests, or giveaways of your product or brand
- Educate your audience and provide value, such as posting tips, tutorials, reviews, or testimonials of your product or brand
- Drive traffic and sales to your Amazon listing, such as posting links, coupons, or discounts of your product or brand
- Collect feedback and reviews from your customers, such as posting surveys, questions, or requests of your product or brand
To leverage social media, you need to:
- Choose the right social media platforms for your product and niche, such as Facebook, Instagram, Twitter, YouTube, or Pinterest
- Create a consistent and attractive social media profile for your product and brand, such as using a catchy name, logo, bio, and cover photo
- Create a content calendar and schedule for your social media posts, such as using a tool like Hootsuite, Buffer, or Later
- Create and share high-quality and relevant content for your social media posts, such as using a tool like Canva, Adobe Spark, or Lumen5
- Interact and respond to your social media followers and customers, such as liking, commenting, or messaging them
By leveraging social media, you can increase your product awareness, loyalty, and reviews.
Create a Brand Website
The fifth and final organic method to earn more product reviews and boost keyword ranking on Amazon is to create a brand website. A brand website is a website that represents your product and brand online. It is a place where you can showcase your product and brand, provide more information and value, and drive more traffic and sales to your Amazon listing. You can use a brand website to:
- Display your product and brand, such as using a homepage, a product page, an about page, or a contact page
- Educate your visitors and provide value, such as using a blog, a podcast, a video, or a newsletter
- Capture your visitors and build a list, such as using a lead magnet, an opt-in form, or a landing page
- Nurture your leads and convert them into buyers, such as using an email sequence, a webinar, or a sales page
- Retain your customers and collect reviews, such as using a thank you page, a feedback form, or a review request
To create a brand website, you need to:
- Choose a domain name and hosting service for your website, such as using a tool like GoDaddy, Bluehost, or HostGator
- Choose a website builder and design for your website, such as using a tool like WordPress, Shopify, or Wix
- Choose a theme and plugins for your website, such as using a tool like Elementor, Divi, or WooCommerce
- Create and publish high-quality and relevant content for your website, such as using a tool like Canva, Adobe Spark, or Lumen5
- Promote and optimize your website for search engines and users, such as using a tool like Yoast, Google Analytics, or Pixelz
By creating a brand website, you can establish your online presence and authority, and drive more organic traffic and sales to your Amazon listing.
How to Earn More Product Reviews and Boost Keyword Ranking on Amazon with Organic Methods: A Summary
Product reviews and keyword ranking are essential for your success on Amazon. They can help you increase your trust, visibility, traffic, sales, and profits. However, earning more product reviews and boosting keyword ranking on Amazon can be challenging and costly if you rely on paid ads or unethical tactics.
That’s why you should use organic methods to improve your product performance and reputation on Amazon. Organic methods are natural and ethical ways to grow your Amazon business without breaking the bank or the rules. They include:
- Optimizing your listing
- Using email follow-ups
- Driving external traffic
- Leveraging social media
- Creating a brand website
By using these organic methods, you can earn more product reviews and boost keyword ranking on Amazon in a sustainable and effective way.
We hope you enjoyed this article and learned something new and useful. If you have any questions or comments, please feel free to leave them below. We would love to hear from you.
And if you need any help with your Amazon SEO, listing optimization, or product launch, don’t hesitate to contact us. We are Dragon Dealz, a team of Amazon experts who can help you take your Amazon business to the next level. We offer a range of services, such as:
- Keyword research and analysis
- Listing optimization and copywriting
- Product photography and A+ content
- Email marketing and review management
- External traffic and PPC management
- Branding and website development
We have helped thousands of Amazon sellers achieve their goals and dreams. We can help you too. Just visit our website. We look forward to hearing from you soon.
