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Amazon is one of the largest e-commerce platforms, but most of us don’t know another aspect: it is a search engine (i.e., it is exposed to algorithms such as other search portals). Accordingly, getting your products ranked on Amazon might be another thing that you will look for. With this in mind, using the right set of keywords can be helpful for you in achieving your goal. Keyword research for Amazon products is an entirely different process from what we do for Google or any other search engine
So, the question that might come across your mind is, “Where do you look for potential keywords?”
To cut to the point, there are many factors to consider when researching keywords. As a matter of fact, Amazon has transformed from a self-contained online store to an influential platform on which anyone can become an online seller. Besides hitting the top spot on Amazon Buy Box, merchants must ensure that their listing page ranks. Performing in-depth keyword research is a must for every seller. Before introducing you to the tricks to expand product visibility by implementing the right keywords, you need to know the basics and actualities. Accordingly, here is a set of detailed information that Dragon Dealz has brought to you to grow your Amazon FBA business.
First thing first..
What Are Keywords?
Typically, “keywords” are defined as topics or ideas that outline precisely what your content is about. However, when it comes to search engine optimization (SEO), they are phrases and words that searchers usually type into search engines while looking for something online.
Keywords: Why Are They So Important?
When you sell on the Amazon market or any other eCommerce platform, your goal remains to rank on the top result page to increase organic traffic. The keywords you choose actually determine the traffic or visitors you fetch. Whether you call them search queries or search terms, keywords are the link between what people are searching for and what you provide.
Keywords aren’t just for SEO; besides winning the competition in Amazon Buy Box, sellers must ensure their products rank for the right keywords. Amazon’s search engine algorithm is highly sophisticated and it was proposed to significantly shorten the product search time of a random buyer. Accordingly, when the right keywords are utilized, it becomes easy for a searcher to find the exact product for which they are looking.
Search engines are smart enough to understand what people search through keywords; that’s how they figure out what websites to show or what products to reveal.
Isn’t it just enough to just have high-quality products? Why should we worry about using keywords? Well, just having attractive products won’t work. You have to ensure that the people looking for your product can locate them quickly.
But how? Obviously, with keywords!
There are specific directions to be followed before you begin with keyword usage.
What Are Amazon Backend Keywords?
Besides competitive pricing and product aesthetics, appropriate keyword placement also matters. Let’s be honest here: Amazon backend keywords are something that most sellers fail to consider while selling on Amazon FBA. Some don’t really understand how they work, and some don’t even know if something like this exists.
Amazon offers the option of backend keywords, through which sellers can include other keyword alterations besides the primary keyword. Amazon backend keywords, or Amazon seller keywords, are acknowledged by algorithm A9, but not visible. Accordingly, customers can’t see them. Backend keywords sincerely uphold your listing’s aesthetics. Obviously, you don’t want to add such words in your description that might sound derogatory to some users. You can add “hidden keywords” using the backend keyword section in Amazon.
Below are the steps regarding how to add hidden keywords on Amazon:
To add the product’s hidden keywords, step into the user interface of Amazon seller central. Here is how this can be accomplished:
1: Log in to your “Amazon Seller Account.”
2: Click on the tab named “Inventory.”
3: Click the “Edit” button (on the right side).
4: Click on “Keywords” to open your “Hidden Keywords Section” (From the tab named “Offer”)
Believe it or not, a hidden keyword can be a gem when it comes to bringing about an immediate spike in organic search rankings.
Who Are Platinum Merchants?
Merchants/sellers can put up for sale based on differing fee structures, product visibility, and classes of
products. You might be unaware of this; however, Amazon has specific statuses for sellers and companies
that trade on it. Every Amazon seller falls into the categories provided below:
Individual Seller: These are small sellers who sell their products in a month. That is, they don’t actually pay the monthly subscription fee. Instead, these sellers pay a fixed price for every sale they make, which reflects a pay-as-you-go system.
Pro Seller: You could say “Pro Merchants”; however, they are experienced sellers who likely pay a monthly fee to upgrade their Amazon plans to Pro Merchant. This category holds some perks; they can create their product pages and even can sell in permission and restricted categories too.
Platinum Merchants: The top-tier merchants on Amazon are platinum and gold; they have incredible sales history, outstanding feedback metrics, great customer support, and of course, massive revenue.
To become a Platinum Seller, you’ll have to be a Professional Seller; Amazon may invite you to the Platinum-selling program once you stand as a professional. Additionally, you must know, what is Amazon’s Platinum Keyword? Platinum keywords actually allow Platinum Sellers to place their storefronts and products for utmost visibility on the Amazon selling platform.
How Do You Perform Keyword Research for Amazon?
Keyword research basically runs under two types of keywords: primary and secondary keywords.
You can get these by using your personal experience, putting yourself in the customer’s shoes, and getting the job done. What terms do they mostly use to search for products? What queries do they raise while looking for your products? What are the related items that they prefer buying along with the primary products? At what time do they buy your products? It all matters!
On top of that, you could use the autocomplete feature. Amazon’s auto-complete feature suggests some potential keyword combinations and makes keyword research easy.
What Metrics Does It Show for a Keyword?
• Search volume of the keyword
• Number of product listings published for the specific keyword
• The latest search volume trends for the keyword
• CPC (cost per click) of the keyword
• Products associated with the keyword
• Intermediate ratings and reviews for the keyword entered
• Evaluated sales achieved per day
• The ASINS (Amazon Standard Identification Number) in the title with the keyword
• Keyword engagement over time
• Competitor ASINS, including their brand, price, ratings, reviews, and price details
• Filters and long-tail keywords to apply
• Exporting the list of keywords in an Excel sheet
Amazon has revised the ranking pattern and keyword algorithms, and you are probably baffled by the new terms and algorithms. It would help you if you nerd out the aforementioned data and try to understand and bring keyword research into practice. We know that keyword research isn’t that easy; it takes some time, but it surely will pay off! We hope that you find the best keywords for your products after you are well with the benefits of using keywords. With this in mind, try your best!
Pro Tip: Do not exceed the character limit. Amazon warns explicitly about this, “Whole entry will be rejected upon exceeding the limit”.
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