How to Get Reviews on Amazon in 2024 – 7 Proven Methods

In 2023, online shopping, particularly on Amazon, was integral to consumer habits, with reviews significantly influencing purchases. Sellers understand the critical role of reviews in driving sales, making review acquisition a top priority.

For new FBA sellers in 2024, knowing how to quickly obtain reviews within Amazon's guidelines is vital. This article will outline seven effective strategies for Amazon sellers to gather product reviews, encompassing both Amazon's own programs and external methods available to third-party sellers.

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Posted by Dragon Dealz Amazon FBA Expert
How to Get Reviews on Amazon in 2024 – 7 Proven Methods

In 2023, online shopping, particularly on Amazon, was integral to consumer habits, with reviews significantly influencing purchases. Sellers understand the critical role of reviews in driving sales, making review acquisition a top priority.

For new FBA sellers in 2024, knowing how to quickly obtain reviews within Amazon's guidelines is vital. This article will outline seven effective strategies for Amazon sellers to gather product reviews, encompassing both Amazon's own programs and external methods available to third-party sellers.

Posted by Dragon Dealz Amazon FBA Expert

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01 Use Dragon Dealz "Review Zone" service

The Review Zone service by Dragon Dealz is designed to help Amazon sellers acquire verified product reviews and ratings by connecting them with bloggers/ buyers who test and review the product samples.

This service aims to build product buzz, increase exposure, and improve keyword rankings on Amazon, ultimately leading to more organic sales.

It’s a system that avoids black-hat optimization techniques and is tailored to support both new and experienced online sellers in enhancing their product visibility on the platform.

Dragon Dealz’s Review Zone has an impressive industry review return rate, averaging 65%-75%.

They offer various packages tailored to the size of the promotional campaign. For five years, leading Amazon brands have been using this service to improve their product visibility and sales.

The graph from Keepa demonstrates the direct correlation between an increase in review count and an improvement in Best Seller Rank (BSR).

The service offers the following advantages:

  • Growth in product reviews and ratings – The work model of Dragon Dealz with bloggers operates on a win-win principle, which leads to a high return rate of reviews and ratings. Dragon Dealz does not compel bloggers to post reviews; rather, they do so voluntarily, adhering to Amazon’s Terms of Service. As a seller, you will see an almost immediate uptick in reviews, which in turn positively influences sales. Bloggers recognize the importance of “social validation” and aim to deliver results that reflect this understanding.
  • Improvement in keyword ranking – Purchases will be made using the SFB method (Search, Find, and Buy), involving no links, which ensures the safety of the process and boosts keyword ranking by targeting your most significant long-tail keyword. This method acts as a catalyst for your Amazon sales.

    You can elevate your product’s ranking from page 7 to pages 1-2 within just 7-9 days

  • Enhancement of conversion rates – As we all know, social validation is crucial. The more positive ratings and reviews you receive, improving your overall average rating, along with better indexation, will dramatically enhance your conversion rate.
  • Increase in organic sales – Improving your average review score and ensuring proper visibility and indexation in Amazon search results can lead to rapid and systematic growth in your organic sales. This strategy also signals Amazon to promote your product more effectively, integrating it into the Amazon sales cycle.

*The campaign duration is between 14 to 50 days, based on the selected service package. Important – The service complies with Amazon TOS

*Consider exploring other Amazon FBA agencies like Panda Boom or Jungle Scout, which offer efficient review growth tools.

I personally believe that there is no single exclusive way to obtain reviews.

I personally believe that there is no single exclusive way to obtain reviews. The key to systematically increasing reviews is a combination of bloggers and sophisticated inserts. If you are just at the product launch stage, then a mix of bloggers and Vine might be the winning formula.

Posted by: Ryan Thompson,6-figure Amazon seller

02 Use Amazon’s “Request Review” button

The “Request a Review” feature in Amazon’s Seller Central enables sellers to ask for reviews on orders between four to 30 days after purchase. This tool has proven to be highly effective, with data showing a significant boost in review numbers for sellers who utilize it, indicating its potential to greatly enhance review acquisition rates.

The necessity for reviews is only increasing year by year…

The necessity for reviews is only increasing year by year, and the process of obtaining these valuable reviews is becoming more complex. Using Dragon Dealz makes the journey much simpler and gives me a significant relative advantage over my competitors.

Posted by: Emily Johnson, 7-Year Veteran Amazon Seller. Owner of 3 brands.

03 Enroll your product in the Amazon Vine Program

Amazon Vine is accessible for brand-registered sellers with fewer than 30 reviews. It requires submission of 30 inventory units for Vine reviewers to receive, use, and review without purchase. It’s reminiscent of Amazon’s defunct incentivized review schemes, now with Amazon-approved reviewers. The Vine program can expedite reviews for new products, with fees varying by the number of enrolled units.
  • Units Enrolled
  • 1-2
  • 3-10
  • 11-30
  • Vine Enrollment Fee
  • $0
  • $75
  • $200

04 Utilize product inserts

Inserting a card in product packaging is a common tactic sellers use to encourage Amazon reviews. Nonetheless, Amazon has scrutinized this practice for potential guideline violations. It’s against Amazon’s policy to attempt to dissuade negative reviews or to redirect unhappy customers to email instead of posting a negative review.

Effective Product Insert Strategies for Amazon Sellers:

  • Request reviews without bias; avoid suggesting a specific rating.
  • Offer helpful product usage tips and company information.
  • Encourage contact only through Amazon’s official messaging system for exceptional customer service, which can preempt negative reviews.

05 Reduce the Impact of Negative Reviews

Proactively prevent negative product reviews by delivering quality items. If issues do arise, promptly offer resolutions. Brand-registered sellers can now directly contact those who leave negative feedback, potentially transforming their experience and influencing review updates.

06 Use micro-influencers

Partner with micro-influencers on TikTok and Instagram who resonate with your brand to showcase your Amazon products.

Their authentic content and personal endorsements can prompt followers to try and review your products, thereby boosting your Amazon review count and credibility.

Choosing a blogger from your niche and clearly defining the business agreement beforehand are crucial, so both parties have clear expectations

There’s no doubt that the quantity and quality of reviews…

There’s no doubt that the quantity and quality of reviews, alongside a competitive retail price, are the most influential factors on a potential buyer. When I build my sales page, I always look at it through the eyes of a customer seeking the best deal.

Posted by: Sarah Martinez, FBA Expert

07 Friends and Family

Friends and family, or others in your close circle, could assist in obtaining initial Amazon reviews. Politely request that they purchase your items at full price and consider leaving a review 17-20 days later.

Ensure this tactic is not overused, as it could trigger the Amazon algorithm

Should Black Hat Methods Be Used to Obtain Reviews?

The demand for reviews has become so critical that some sellers are willing to take extreme measures, including compromising process safety and risking their Amazon seller account.

Furthermore, numerous ‘service providers’ exploit this situation. We strongly recommend steering clear of dubious platforms that could jeopardize the security of your Amazon seller account.

If your goal is to increase the number of reviews or ratings, it is advisable to adhere to the following rules:

  • Organic – Use buyers with an Amazon Prime account, and avoid any use of bots
  • Avoid using any kind of links (including super URLs).
  • Do not be too aggressive, especially if your product is relatively new, otherwise, it might trigger Amazon’s algorithm.

Important to remember:

Amazon’s algorithm responds differently to different products.

That is, Amazon may allow rapid growth in reviews for a product in category X, and prevent rapid growth in reviews for a product in category Y.

The key here is patience and persistence.

How long does it take until a review or rating is ‘live’?

According to Amazon, it can take between 14 to 21 days for a review or rating to become visible on the sales page, often much less than that.

Again, there is variation between products and sellers. Veteran sellers on Amazon will enjoy a shorter wait time, while new sellers may have to wait longer.

Should You Use Amazon “Vine” or the Early Reviewer Program?

You can certainly consider using one of the programs Amazon offers, and many sellers (especially new ones) use these programs.

Just keep in mind that they have no obligation towards you or your product, and in many cases, these ‘buyers’ publish negative reviews that can be harmful to your product and your promotional efforts.

Conclusion

These seven vetted methods stand as robust pillars for garnering Amazon product reviews in 2024.

From leveraging sophisticated services like Dragon Dealz to employing Amazon’s own features and fostering direct customer engagement, each strategy is integral to building your product’s credibility and driving organic growth on the platform. Remember, consistency and adherence to Amazon’s TOS are your compass for sustainable success.

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